Posts tagged #strategic planning

Achieving Goals--Yes, you can really do it

Last week we talked about choosing and setting strategic goals. In this post we're going to chat about how to actually achieve them.

Think about the goals you've picked, are they considered SMART? Meaning, are they specific, measurable, attainable, realistic and timely? A goal of 'I want to live in Spain' is awesome (and we want an invitation to visit once you get there), but not very attainable as written. What do you need to do/get/achieve before you get there? Make them SMART as your first step. From there, here are a few tips to help you better strategize:

Break down big goals. Look at your list of goals, are there are any that seem big, overwhelming, and omg I can't believe I'm actually going to do this? If so, break them down into small steps. For example, if one of your goals is to launch an online course some of your steps would be:

  • Choose a topic
  • Find a platform
  • Create an email list for the launch

By breaking the goals down, they seem less overwhelming.

Set a timeline. Google calendar is your friend. Use it to set milestones you need to reach in order to achieve the larger goal. Take your smaller steps and map them out on the calendar. This can be done in weekly or monthly increments. Breaking it up into smaller steps can help things seem less overwhelming and daunting, and scheduling them out keeps you on track, Remember, baby steps will still get you there.

Make time to work on them. Yes, I know this seems like a silly tip because obviously you're going to work on these, they're your goals! While I hope that's true and that's certainly what we want, often times our work days get away from us just by working on our regular projects and deliverables to clients. Goals can sometimes get pushed to the back of the line of priorities. This is why you have to set aside time for them. Here are a few tips to find extra time:

  • Stop saying yes to things you don't really want to do or have to do.
  • Hire out and automate as much as possible. Hootsuite anyone? And don't forget, we can help!
  • Plan everything out. Seriously folks, use the calendar (can you tell I'm a planner?)
  • Stop doing things that are not moving you in the direction you want to be going. I'm not only talking about work things here. Yes, binge watching Netflix is sometimes necessary, we get it, but not every night/weekend. Separate your work time and play time and stick with the schedule (there I go again with the schedule. I'm like a broken record).

Goals are important and they should be big, but they shouldn't be overwhelming. Take a deep breath, break them down into smaller steps, plan them out and you can definitely get there. Remember, we're always here too. Let's chat!


Posted on January 24, 2016 .

Setting Goals--Getting Strategic in 2016

Everyone makes resolutions at the start of the new year. Losing weight, stop smoking, exercise more...we've all tried them. But how many of us stick with them? Let's change the conversation, let's go with goals instead of resolutions; focus more on what you want to accomplish rather than give up or sacrifice. Let's talk about what we want to GAIN this year rather than lose. But do you know how to set strategic goals? How about the next steps to achieve them? This is the first in a two-part series on goal setting and achieving; now let's get going!

Here are a few questions and thoughts to get you started on setting your goals for the week/month/year. Remember that these can be small steps or big, glorious dreams. We like them both around here.

  1. What is your intention for the upcoming year? What do you want your life/business to look like in a year?
  2. How do you define success? Is it a monthly income goal, more time with your family, or the ability to work from the beach. Whatever it is, figure it out.
  3. What projects did you enjoy the most in 2015? What was it about it that you liked?
  4. Alternatively, what projects or clients were a drain on you? What was it about them that was an issue?
  5. What does your ideal workday look like?
  6. What is unique about you and your business? What can you offer that no one else does?

A few examples of goals we've set around here include attending 3 strategic networking events and conferences, guest blogging on a few of our favorite sites and attending 4 training classes or webinars. Use a site like Skillshare to find classes and trainings on just about any topic out there. We believe learning and expanding our knowledge base is a way to success!

Use these questions as starting points for your strategic goals; take your time really thinking about them and answer honestly. If you're stuck and can't get started, remember that we're great at brainstorming around here and would love an opportunity to get you going in the right direction. Let's chat!


Posted on January 18, 2016 .